Thursday, June 30, 2016

Social networking and its impact on our social relationships

"Shahrukh Khan's son and Amitab Bachchan's grand daughter graduate from school", "Some XYZ smallscreen actress gives you serious holiday goals" and many many more such unnecessary news items do the rounds in our newspapers and social media sites benefiting nobody with its contents.

Today we happily exclaim the reach or probably the over reach of internet,television and radio into not just our towns but also the most interior villages.It is truly a great achievement or I can say the literal advent of technology.It is hard to imagine our lives without a mobile phone or for that matter even a television.We cannot resist ourselves from checking the social networking sites umpteen times a day.We call it being updated with information (or rather misinformation!!!). There have been instances when some of us have not know who the President or Prime minister of India are but we call ourselves updated with knowledge(about the current AFFAIRS you know)!!!This knowledge I'm talking about is the details of the current relationship status of our friends and celebrities, their tour pictures, dps, work position, personal lives and what not.

The over presence of electronic media which we proudly call Being Connected has actually disconnected most of us from our real social surroundings and tangled us in the virtual social web.This has changed the older social and cultural fabric of our societies.





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